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We’re not your ordinary tour operator. We are an independent company that specialises in creating personalised travel experiences. We do this by going above and beyond for our clients, listening to their needs and translating them into once-in-a-lifetime experiences. We only offer destinations that we know and love. This not only allows us to give clients real, genuine advice but lets us whisk them away to those special forgotten corners of the globe that others might miss. It’s those little details that transform a holiday into a life-changing experience.

Our Core Values

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We are defined by our values. They are at the centre of everything we do.

We Value Honesty

Having travelled the world ourselves, we understand the importance of honest advice and realistic expectations. Simply put, we tell it like it is and never make false promises. You won't catch us calling a basic long-drop toilet "rustic".

We Value Knowledge

We know we can't give you the world, and that's why we don't try. We only offer destinations we know inside out so we can give you real recommendations and expert advice. It’s this detailed knowledge that allows us to create specialised itineraries around your interests.

We Value People

We’re people-people. We care about the people our tour impacts – you and the community you visit. Accommodation options such as homestays and eco-lodges provide our clients with unforgettable holiday experiences as well as having a positive impact on the beautiful destinations we offer.

Letter from Founder

Hello and welcome to Travel Direct™, If you have spent some time browsing our website before reading this, two things will have become apparent:

1. We offer holidays to just a handful of destinations.

2. Our style of informing and inspiring you is unconventionally honest, exceedingly direct.

Let me explain both.

We have the technology and know-how to create a holiday package to any country, and do it well. But we don’t want to do things well, we want to excel. Cuba Direct™, our sister brand, is a good example of this.

I have a passion for Cuba, where I was born and grew up. I understand its idiosyncrasies and have a deep appreciation for its culture and natural beauty. When I entered the travel business in 2002 it was clear where I should start - where I could be the best. Cuba Direct™ is now the UK’s number one Cuba specialist and winner of Cuba’s Leading Travel Agency 2017 in the prestigious World Travel Awards.

As Cuba Direct™ grew, we noticed more and more clients were asking if, having already visited Cuba with us, we could help them explore somewhere new. As a team of world travellers, we were excited by this challenge. We selected a few destinations we knew and loved, explored them thoroughly and began crafting itineraries. Travel Direct™ was born.

By focusing on just a few destinations we’re able to do things better. We offer completely customisable holiday packages with a wide range of services and accommodation options available. We can tailor-make on the spot (no need to wait 4-6 days for a quote) and have in-destination reps working exclusively for us. When you speak to one of our friendly travel consultants, you speak with a destination expert. While we do intend to increase our offering, we’ll only do this when we’re confident we can match this high standard.

We are honest, authentic and direct. A typical Cuban, I say what I mean am not one to mince my words – even if it gets me in trouble sometimes! I value honesty and it is important to me that we apply this attitude to Travel Direct™. When travelling, particularly to far-flung destinations, it’s important to set off with good advice and realistic expectations. As your tour operator, we have a duty to provide you with these. You’ve trusted your holiday – your precious annual leave, your hard-earned cash and your quality time with loved ones – with us, we owe it to you to be honest.

I hope this letter has helped explain some of the quirks and delights of our company. If you have any questions, please don’t hesitate to get in touch. I hope we can make your travel dreams come true soon.


Join Our Award-Winning Team

We are a diverse and dynamic group based in London with a variety of backgrounds, talents and interests. We are united by a love for travel and passion for our brand. We are looking for ambitious, creative, adaptable and enthusiastic individuals to join our award-winning team. If that sounds like you, please get in touch.

CURRENT VACANCY: Assistant IT Manager

An exciting opportunity to work within our IT team. You will be responsible and accountable for the smooth running of our computer systems within limits and requirements, specifications, costs, and timelines. You will help supervise the implementation and maintenance of the company’s computing needs.

Our Awards


Our specialist sister brand, Cuba Direct, was awarded the title of Cuba's Leading Travel Agency 2017 in the World Travel Awards.

Our Charities


We're proud supporters of the Family Holiday Association, the only national charity dedicated to helping struggling families get a break. They provide holidays for UK families struggling with issues such as illness, disability, bereavement and domestic violence.

Financial Protection

We provide full financial protection for your holiday with ATOL, IATA and Topp.


All the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information.


If you buy other travel arrangements not including a flight, such as accommodation only, ATOL protection doesn't apply. Instead, customers’ prepayments are protected by a Topp policy. Worldwide customers’ prepayments for non-flight inclusive packages will be reimbursed, subject to the terms and conditions of the Topp policy. In the unlikely event of financial failure please contact the claims helpline on 0870 0137 965.


We are registered with the International Air Transport Association (IATA) who work with the "air transport industry to promote safe, reliable, secure and economic air travel". As their member we are required to maintain high standards of service and dependability for our holidaymakers.

Discover a new adventure: Call us today on 0207 148 5592